Branding is undoubtedly one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does business branding mean? How do you develop a globally competitive brand? How do sustain a compelling brand to attract the right clients and stakeholders?
Coming off this Wednesday, the 17th of July, 2019 from 5pm to 7pm will be the 11th TANOE Workshop on Business Branding & Packaging – Getting it right. This is the 3rd workshop in the Marketing & Sales Literacy Series for the month of July. It is a pleasure to be hosting Henrietta Adjetey, Founder & Creative Director of Brand E as the facilitator for this very needful and timely capacity building workshop.
Henrietta is a Graphic Designer and an Entrepreneur. She runs a Branding and Packaging company here in Accra-Ghana called BrandE. With a creative mind and a branding heart; Henrietta and her team have worked for both local and international brands such as General Electric, West Afrikan Source, Ghana Institute of Journalism, Ghana Journalists Association, Volta River Authority, Leading Ladies Network and several others.
She is determined to not only make a difference in her country but also contribute to making an impact at the global stage. She believes that she owes the world her quota, her voice, and deserve to be part of decision making, especially concerning young people.
She will be training on how to build your business brand, to promote your brand to increase profit and repeat sales, to use packaging label warranties & guarantees as marketing tools, to determine exactly what makes your brand special or different from other brands and developing a spin to sell your brands.
TANOE Workshops come off every Wednesday evening at the Ekow Mensah Consulting (EMC) Office at Roman Ridge Arcade at Airport Residential Area, Accra and is hosted by the founder and CEO of TANOE and Managing Consultant of EMC; Mr. Ekow Mensah.
TANOE Workshops, since its inception in May 2019, has provided over 100 Entrepreneurs the opportunity to build their knowledge in several sectors, enhance their capacities and position themselves for massive business growth. It is fast becoming the go to for insightful, empowering and practical business and entrepreneurship development training and productive networking.
There are limited seats, so interested participants are encouraged to register at www.tanoe.org/registration or send their name by WhatsApp or text to 0203033733.
TANOE Workshops come off this and every Wednesday! For updates on the July Time Table, schedules and topics, visit www.tanoe.org/workshops