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Personal Branding is essentially positioning oneself to become a household name and go-to person in your field of choice influencing large followers who share similar interests. When Personal Branding is done well, people become familiar with your person and what you do and they become more likely to hire you, and pay more for your time. Plus, having a respected personal brand creates lots of opportunities like speaking engagements, book deals, media coverage, and more and most importantly, entrepreneurs and corporate women can leverage their personal brands for the growth and success of their businesses or for the companies they work with.

One of WomanRising's Mission is to enable the women in our network build formidable personal brands alongside their businesses and careers so, in this article, we will look at 10 Women who have built incredible Personal Brands that we admire but before that, here is a list of Personal Brand Elements we looked out for whilst putting together our Top 10 List.

  • Authenticity: Authenticity can’t be forced. It comes when words and actions align. You don’t actively promote yourself as “being authentic.” You simply are authentic. Or, you’re not. Personal Brands can be authentic by genuinely helping their audience.
  • Package Consistency: Personal Brands that do well are consistent in their branding and communication with brand identifiers like:
    -Brand Logos designed around the brand’s name that they use consistently;
    -Professionally shot official images used across all channels
    -Specific color schemes used in media and social promotion; and
    -Regular Posting across all channels and maintaining a consistent personality.
  • Story: A Personal Brand Story can be a powerful component of any Personal Brand. Everyone loves a good story; it’s one of the reasons storytelling is so effective in traditional marketing. It creates an emotional and human connection. A great Personal Brand Story tells people who you are, what you stand for and how you got to where you are today. It’s your journey from nothing to greatness.
  • Expertise: Brand Promotions and Value Proposition will get people to start paying attention to Personal Brands, but it’s the expertise that will make them follow the brand and remain engaged. The most successful influencers focus thjavascript:void(0);eir attention within a specific industry, vertical or niche. Within that area, they showcase expertise through content marketing, public speaking, interviews, and direct engagement.
  • Visibility: For any personal brand to grow, it needs to be visible to an audience. Where can the Personal Brands be found? Some visibility platforms we look our for are below:
    a. Website (www.personalbrandname.com)
    b. Social Media Pages
    - Facebook
    - Twitter
    - Instagram
    - Google Plus
    - Youtube
    - LinkedIn
    - Email Lists
  • Value Proposition: A key component of building a personal brand is knowing what you have to offer your audience. What exactly is the brand giving them in exchange for their time and attention?

The above 6 elements are what we used to curate the following list of 10 Women Personal Brands We Admire! Enjoy. But first! We tried so hard not make this list in order of admiration but we couldn’t. Enjoy the read.

Building a Personal Brand can be daunting at times. It takes long hours and most importantly consistency. You will legit get tired and depressed if you are not authentic because how long can you lie? Building a Personal Brand can be very rewarding but comes with a lot of responsibilities. You have to understand the psychology of having followers and being an influencer. You can’t do things the (for lack of a better word) ‘anyhow anymore’ because you may never know who is watching you and taking notes.

…. So ladies, check out these top 10 Female Personal Brands We Admire and we hope you will be inspired to start building yours now! Before we wrap up, find a list of elements that every personal brand need to have.

  • Personal Brand Logo
  • Outstanding Personal Profile with Vision & Mission Statement
  • Personal Brand Identity
    - Biography (Stages & chronicles of career development)
    - Passion
    - Subject Matter Areas
    - Target Market
    - Target Audience
  • Personal Brand Images
  • Conduct Digital footprint Search (To ensure conformity with set brand standards)
  • Create & Maintain Compelling Online Social Media Platforms
    - Facebook
    - Twitter
    - Instagram
    - Linkedin
    - Youtube
  • Personal Brand Website & Blog

“Personal branding is the art of becoming knowable, likable and trustable.” – John Jantsch

WomanRising is a non-profit community of women passionate about the consistent development and advancement of women especially in Africa.

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